Image courtesy of bronacmcneill.com
Image courtesy of bronacmcneill.com
Image courtesy of bronacmcneill.com
YouTube Insiders
Building on the success of 2021’s lockdown inspired ‘HomeShows’ series, we took the things that worked well, and supercharged them for Insiders. Swapping the WFH aesthetic for a full studio space, adding creator interviews and enlisted experienced, broadcast hosts to help stitch everything together into a credible magazine-style show that was more watchable and more helpful to the audience. To ensure engagement, we added second screen interactivity, gifting opportunities and even the chance to come and watch live in the studio. All supported by a well planned comms campaign to ensure a high rate of attendance.