Advertisers don’t connect with YouTube in the same way they do with TV. But YouTube’s runaway popularity proves that advertisers should care less about whether content measures up to a quality yardstick and more about whether their audience love it or not.
We were asked to convince advertisers to think bigger than TV & demonstrate that their audience love YouTube. Taking the concept of a music festival as a start point we created an immersive 3D virtual festival to celebrate the diversity of YouTube.
5 distinct stages were created; The Main Stage, Trends, Creator, Brand & Cinema. This allowed YouTube to direct different content to advertisers and consumers alike.
We created and filmed a whole program of events including interviews with industry experts, bespoke musical performances, food demonstrations and fashion talks to name but a few.