Wellcome exists to improve health for everyone by helping great ideas to thrive. A global charitable foundation, both politically and financially independent. They support scientists and researchers, take on big problems, fuel imaginations, and spark debate.
Context Wellcome wanted to make its outward image more people focussed and friendly without dumbing down it’s core mission.
We worked closely with ‘Now’ agency on strategy and took all divisions of the company on the rebranding journey with us so that their opinions were considered.
This rebrand is now being rolled out across the company, from its London headquarters to global research centres.